CTV’s engagements and pricing. CTV helps founders and their teams—from the fuzzy front end to product obsolescence across technologies, industries, and markets.
Past and Current Projects
- Business planning and formation: SaaS business
- Investor relations and funding: clothing company
- Solutions analysis and product design: cleantech company
- Voice of the customer and funding: energy company
- Product positioning: food-services company
- Product costing and manufacturing strategy: electromechanical company
- Supply-chain management: cleantech company
- International distribution and logistics: materials company
- Business development & sales: cleantech company
- Manufacturing and order delivery: medical devices
Global Reach
CTV’s reach is global. Here is a list of some of CTV’s clients’ home countries.
A Typical Engagement
Introductory Statements
- CTV’s mission is to help clients (founders and their teams) succeed.
- All communication between CTV and clients is confidential.
- Eben always welcomes calls, emails, texts, etc.
- CTV makes no claim on a client’s intellectual property.
- CTV takes no equity.
How It Works
- Engagements start with free consultations, and these often last an hour or more. Assuming we move forward, we’ll agree on a billing plan, the client will make a first payment if needed, and we’ll get started.
- Historically, most CTV engagements last about a year or more; however, some are brief, such as when CTV helps to write a grant or prepare a pitch deck. Even then, a shorter engagement might last some three months as we address strengths and weaknesses, revise drafts, and rehearse presentations.
- Holidays and travel aside, Eben hopes he will meet with clients at least once per week. Eben frequently speaks with clients a few times per week. Meetings are often deep and thorough. For example, we might address a founder’s personal goals and then dive into a pitch deck or revise pro forma financials.
- Finally, all ventures experience good and bad days. In this spirit, we’ll celebrate successes, correct mistakes, and dust off bad luck. As a coach and mentor, Eben will sometimes provide a shoulder to lean on and rally encouragement to persevere. For founders, tenacity is critical.
- A typical engagement ends when the project completes its deliverables (usually for more significant projects with larger companies), the client’s venture begins earning steady revenues, they become adequately funded, or they shut down (e.g., changes in life circumstances or insurmountable problems with the company’s proposition).
CTV’s Pricing Plan
- CTV’s high-value price model is flexible, easily managed, and designed to encourage clients to use CTV’s services fully.
- CTV offers hourly rates and one, three, six, and twelve month retainers. A one month engagement is paid in advance; payments for longer engagements are split and scheduled. Once an hourly client spends just a few hours per month, the client automatically moves to a monthly retainer—a much better offer for clients.
- Retainers may be renewed, and with a written notice, clients may end their engagements. (No client has ever terminated an engagement ahead of schedule, and CTV has always successfully completed all its deliverables.)
- While such expenses are very rare, additional expenses, such as travel, are preapproved and reimbursed by the client.
- Please contact CTV for its prices.